In the multifamily housing industry, words carry weight—and sometimes, legal risk. A few poorly chosen phrases in an advertisement, website, social media post, or email campaign can result in fair housing complaints, negative publicity, and even costly legal action. Marketing is often the first impression a prospect has of your community, and in the eyes of fair housing regulators, what you say—and what you imply—matters.

This session is tailored for apartment professionals at every level who craft, publish, or oversee advertising and marketing materials. This session is your roadmap to understanding what federal fair housing law requires, where the risks lie in digital and print media, and how to confidently develop marketing content that attracts renters without triggering liability.

Whether you're responsible for writing ads, approving content, running social media, or overseeing a portfolio of communities, this session will show you how to strike the right balance between creativity and compliance—because in fair housing, intent doesn’t matter; impact does.

Why should attend this:

1. Marketing is Risky—But It Doesn’t Have to Be. Your leasing and marketing teams are on the front lines of communication with potential renters. One phrase on a website or a sentence in a social media post can be interpreted as discriminatory, even if it wasn’t meant to be.

2. Protect Your Brand and Your Budget. Fair housing violations can result in lawsuits, HUD investigations, settlements, legal fees, and damaged reputations. Learning how to prevent these issues through smarter marketing is a fraction of the cost of a single complaint.

3. Empower Your Team to Market with Confidence. Creativity and compliance can coexist. With clear guidelines and consistent review processes, your team can develop inclusive, legally sound content that aligns with your brand values and appeals to a diverse pool of renters.

4. Stay Ahead of Legal Trends and Changing Expectations. The world of fair housing is evolving—especially around gender identity, digital media, and algorithmic targeting. This webinar brings you up to speed on emerging issues and best practices, so your team doesn’t fall behind.

Areas covered in this session:

• Understand the core fair housing principles that apply to marketing and advertising
• Recognize language and imagery that may suggest a preference or limitation based on a protected class
• Avoid common traps in social media, digital listings, print ads, signage, and promotional events
• Apply fair housing compliance guidelines to all advertising and marketing materials
• Establish review protocols and internal safeguards to minimize fair housing risk
• Train marketing teams and vendors to align with legal standards and company policy
• Adapt marketing strategies to attract qualified prospects without excluding or deterring protected groups

Who should attend this:

Multi-site managers; On-site Managers; Training and Development Professionals and HR Professionals.